What is search intent? SEO is one of the ways to get more traffic to your site. By attracting a high rank in Google, you attract more and more people to your site. Your goal behind doing this is to attract as many people to your site or sell your product.
To gain more traffic to your site, you optimize your content for the words that you use to log.
Today in this article we will tell you what is search intent and how to optimize your article for search intent.
- What is search intent?
- 4 types of search intent
- How to improve your content for search intent
What is search intent?
Search Intent (User Intent, Audience Intent) is a term that disables the purpose of online search. This is the reason why anyone searches for something special.
After all, everyone who searches online is only used to find something. We can say that there is a search, so it does that it has a question and we have to use the answer to the question.
Do they want to go to a specific site? Yes, he is searching for him because he wants to buy a product.
These different types of search users form the part of the journal.
In the salon, Google has done a lot of mehndi to improve its search algorithm to be able to determine the search intent of the logo.
And Google wants to rank pages that are the best fit for the search term, as well as the intention of a specific search query.
Therefore it is very important that your page and post fit your user’s search intent.
4 types of search intent
These are some different types of search intent, which are used the most.
First of all, is informational intent. Many searches on the Internet are done to find information such as “Who is the President of India?”. This information can be in the uncovered of any subject like climate, teaching youngsters, at that point SEO. People with informational intent have a specific question or they want to bear me more than a certain subject.
You should know in Is Naked that Google should understand any search intent. Sirf is more than just showing the result of a specific word that gives me information. For example, if a user types in the search query “mercury” then Google understands that the intent of the user is the planet, not the element.
Informational search example:
- “Who is Sardar Patel?”
- “Donald Trump”
- “PM Modi”
The second way of search intent is navigational intent. Want to visit the log-specific website of Is Intent. Like if someone searches Twitter then they want to go to Twitter.
Keep in mind that a high-ranking head for the navigational term is beneficial for your organic traffic if your site is the way people are searching.
Examples of navigational searches:
- “Twitter login”
The third type of intent is transactional interest. Many people buy the same on the internet and browse the web to buy better. Such people who browse for transactional intent have any intention of spoiling something.
Transaction search example:
- “Buy MacBook pro”
- “I phone 12 pro Giveaway”
- “LastPass Premium Price”
Some people intend to buy some specific product or service in the future and they do their research before purchasing usage on the web. For example, if someone wants to buy an SEO plugin, then they try to go on the web, which SEO plugin of Ahi is the best in the market, for the sake of Kharid. It researches reviews and comparisons.
Commercial check search example:
- “Best Film”
- “Best SEO Plugin”
- “Best Keyword Research Tool”
- “Top restaurants in Delhi”
Words that people use in their search queries show user intent. If you want to create keywords with Intent Specific Words, then it also works with other methods.
Transaction Intended Keywords I often include these words:
- The deal
- Product names
- Informative search can be my word to you:
- How to
- Best way to do
How to improve your content for search intent
You have to take care that your landing page fits into the search intent of your audience. If people are searching for information then you should not show those product pages.
And if people want to buy the product, then you should not get bored with those long articles and lead them to the shop.
This is a good idea if you optimize your product page for more commercially driven keywords. For example, as you sell an SEO plugin for WordPress on your product (category) page then buy and optimize the SEO plugin. Also, you can optimize the tax for the “best SEO plugin” search term such as articles.
The search intent of the query can be difficult to determine. And it can also happen that different search of the different user is intent, but still, it will land on the same page.
Fortunately, if you want to know which intent is appropriate for your keyword, then this is a direct source to find out and that is the search results page.
It is very important for you that you have liked the live content to satisfy your user’s search and their intentions. Keep in mind that your posts and pages should be informative when searching for log information and when they search for the product, then they go to your product page.
Hopefully, you must have found this article of search intent (what is search intent) informative. If you have a boss, you can ask us in the comment section.