What is Pillar Post? If you are a blogger then you must have heard the name of Pillar Post, do you want to know What is a pillar post So this article is for you only. How to do Pillar Post?
If you are going to start blogging or you are already blogging, then it is very important to know about Pillar Post because I have seen more information about Pillar Post is not available on the Internet, so I This article has been prepared so that you can get the right information.
What is Pillar Post in this article I wrote? What are its benefits and how to do Pillar Post, it is also explained step by step process, if you read this article very well, then you too can do Pillar Post without any problem.
What is Pillar Post
What is Pillar Post, when you prepare a post on a topic that has many parts and there are many parts of those parts on which the post is prepared, then the main post of that topic is called Pillar Post.
In this Pillar Post, all its related posts are connected by internal linking so that Traffic can be diverted and Increase to other posts and visitors can get complete information.
What is pillar Post is similar to a tree, just like a tree has many branches and then a lot of leaves are Pillar Post which is attached to its other parts. Let me explain to you through an example here.
For example, take the topic of SEO, it has many parts; On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO, etc., and these parts are also divided into other parts. SEO is a Pillar Post here. Now you must have understood that What is Pillar Post? now let me tell you its benefits.
Benefits of Pillar Post
Did you know that What is Pillar Post? But do you know what its benefits are? If you do not know, then let me tell you the advantages of Pillar Post through some points here. Which are as follows;
- 1 Because of this, visitors spend more time on your website posts. The more posts and information will be on your website, the more time Visitor will spend.
- Due to Pillar Post, your website’s Bounce Rate Decrease because of the information for which the Visitor visits the website, they get that information from the Pillar Post and Related Post of that website, which reduces the Bounce Rate.
- When visitors share the link of the post on social media platforms, then backlinks can be created for your website, which leads to traffic increase on your website.
- Lifetime Traffic comes on Pillar Post, its value is never reduced and it also includes links to its related posts, due to which Traffic Divert happens on its related posts as well.
- What is Pillar Post Search Engine Result ranks high in Result Pages (SERPs) as it brings more information and more backlinks and more traffic.
How to do Pillar Post – Step By Step Process
If you knew What is Pillar Post? and its benefits, then now you should also know how to do Pillar Post. Here below I have explained the step-by-step process of doing Pillar Post. If you understand this process well then you can also easily prepare Pillar Post. This step by step process is as follows;
Step 1. Understand your Audience Interest
If you want to prepare Pillar Post, then you must first know what is the interest that Audience wants to know. What people are searching most on the search engine, where are the members of the Audience, where is the Audience Male or Female, what is the average age of the members of your audience, what is the social status of the members of the Audience.
To know all these things, you have to do research, for this, with the help of Google Analytics, you can find out what the audience is searching for the most on the Internet.What is Pillar Post? Similarly, you can find out about the visitors coming from Social Media Analytics Tools on Social Media Platforms, what your visitors are talking about on Social Media, how they are posting, and what kind of questions they are asking.
With all these things, you can easily understand the interest of the Audience, you can use social media like Linked-in, Quora and Twitter, etc. In this way, you get a lot of help in knowing the interest of the Audience.
Step 2. Choose the best Niche
When you understand the interest of the Audience properly by doing thorough research on the Internet, then you should choose a Niche for your website about which Audience wants to know the most.
Therefore, you have to do Keyword Research to choose the best Niche. Here I tell you 2 ways to do Keyword Research; The first is the Neil Patel SEO Tool and the second is Google Trends. Let me tell you the process of this two one by one.
1. Neil Patel SEO Tool (Ubersuggest)
Here I am going to tell you how you can do Keyword Research with Ubersuggest Tool, it is a tool of Neil Patel. Let me tell you the Keyword Research process. First of all, you go to Google and search by clicking on the first site in Ubersuggest and Search Result.
After clicking, you will come to the Ubersuggest tool, here you will find a search bar in which you have to select the country and do a keyword search.
As soon as you do a Keyword Search, you get the result of Keyword Research. In this, you get to see an overview of the searched Keyword. In which information about Keyword’s Search Volume, SEO Difficulty, Paid Difficulty, and Cost Par Click (CPC) is available.
Along with this, you also get Keyword Ideas and Content ideas. In Keyword ideas, you are given a lot of Keyword Suggestions and complete details about Search Volume, CPC, SEO Difficulty, Paid Difficulty, etc. of all keywords are also given.
What is Pillar Post? Now let me tell you about Google Trends.
2. Google Trends
Google Trends is also a very good tool, with the help of which you can do Keyword Research, for this you will first have to search Google Trends on Search Engine. After searching, a result page will appear in front of you and click on the first site and visit the Google Trends tool.
Then you will see the Search Bar of Google Trends, here first you select the country and then search your topic or keyword, then you will get the result.
Here you can see the graph of Interest Over Time and know the interest of the Audience of other places of the country.
Apart from this, you also get related keywords and related queries in Google Trends, with the help of which you can choose the best keyword.
There is also the option of Trending Searches in Google Trends so that you get Daily Search Trends and Real-Time Search Trends Topic, these can also help you a lot.
You should choose such a Niche which is also a Keyword and there is not much competition on it and which is desperate to know about the Audience, thus you can easily choose the best Niche.
Step 3. Write great content
It is very important to have quality in great content, you should write quality content that has a direct effect on the visitors. The content should be such that after reading, the visitors should immediately follow the steps given in it. What is Pillar Post? You should keep a few things in mind while writing Quality Content. Which are as follows;
While writing the post, its headline should also be kept in mind because if the headline is not good, then visitors will not come to your post. After all, 80% of the visitors visit the website after seeing the headline.
Therefore, you should make the Headline of the Post Attractive as well as very important so that the visitors can see what is in your Post and if you do not read it, you will miss the Important Information. Some such headlines should be created.
For all the visitors who come to your post, only some of the visitors read your post completely. You can also use some Hooks to stop other visitors on your post, which they have not heard before. like; You can add a story, give an example, you can ask a direct question to the reader and answer it in your post so that the Visitor reads your post completely, and then the post also becomes interesting.
The structure of the blog post you are writing should also be good because without the structure our blog post is incomplete and visitors do not like to read such blog posts and even such post rank cannot be found on Search Engine Result Pages. Time Structure should also be kept in mind while preparing Blog Post.
You should always prepare a post only by researching because it happens very often that when you write a post according to your information without research, and if a point has been updated, then the Visitor cannot get the correct information, so you prepare the post. Research must be done before doing so that you can give the right information to your visitors.
5. Alt Tag of Images
Images cannot be understood by Search Engine, what is there in that image, what is written in that image, what is the image related to? That is why you have to alt-tag images. Alt Tag is an alternative description that helps the search engine know what the image is and what it is related to.
In this way, you can easily provide your visitors by writing quality content, What is Pillar Post? which brings good traffic to your post and also increases the ranking of website ranking on Search Engine Result Pages (SERPs). So now let’s go to our next step.
Step 4. Do more Internal Linking
When you write the best content, then after that you should connect all your posts through internal linking, and after internal linking in all related posts, you should give a backlink to the main post which is your Pillar post.What is Pillar Post?
You should do more internal linking so that visitors can spend more time on your website and then the bounce rate will also be reduced.
By internal linking, you can divert traffic to your other posts, doing so increases the chances of ranking on the search engine. Let me now tell you the next step.
Step 5. Update periodically
Now you know that What is Pillar Post? And when you prepare Pillar Post and do internal linking in it, it does not mean that your work is completed on that post.
When your post is ready, then you should keep checking all your posts from time to time to see if there is any deficiency in your post, there is no Broken link. You can do it. So that your visitors can get the right information.
If you follow all these steps, then you can easily prepare What is Pillar Post.
Conclusion; What is Pillar Post
Writing a Pillar Post I hope you have read this article of mine well and What is Pillar Post, what is a pillar post what must have understood it properly.
When you do Keyword Research in Google Trends Tool, then you also get the option to compare there. You can compare keywords from there, which helps you in choosing the best Niche.
have also explained the advantages of What is Pillar Post in this article and how to do Pillar Post, its step-by-step process so that you can easily do Pillar Post by following these steps.
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