Do you know that Is Blogging Dead? Considering the Reason and What reason Solution? Perhaps you may be thinking that I am not lying to you or if you are making me mad. So let me tell you that this is not the case at all.
According to Moz’s Co-founder Rand Fish kin, visitors who come to Google can mostly see the information in the snippet of the search engine itself, due to which Zero Click Searches are increasing day by day.
Let’s understand it better than if a user searched on Google that Mumbai weather today, then that user would get the same result, he does not need to go to any website.
Rand Fish kin also said that the score of Zero Click Searches has reached 65%, with this figure is up to 62% according to Neil Patel.
Friends, if you feel from this statement that you should not continue blogging anymore, then for this I would like to tell you how wrong it would be to stop blogging? I will advise you in this article.
In this article, I will tell you what Google has said about Zero Click Searches and what I believe about the blogging dead, then this article is going to be very important for you, so do not miss a single point. So let’s start.
What Reasons has Google told about being Blogging Dead?
- What Reasons has Google told about being Blogging Dead?
- A solution to avoid being Blogging Dead
You’d be surprised to know that Moz’s statement was so powerful that Google had to give its counter statement. Google told you many reasons to be blogging dead in the statement. Of which 2 reasons are most important. Let us know what the reasons are.
1. So Many Blogs On Google
The first reason Google said that the number of websites on the internet is increasing every year. New Bloggers are also bringing your blog into the world of Blogging with complete determination. Therefore, due to so many websites on the Internet, competition on the same topic has become very high.
When a user searches a topic on Google’s search engine, he gets countless blogs related to that topic. Most of which users read the content of the blog relevant to their topic on the first page of Google SERP.
Let me tell you about some website statistics on Google.
- There are about 1.5 billion websites on the Internet.
- Of which 152 million are Blogs only.
The percentage of readers who read these blogs is only 35%. You might have been surprised by this information, but this percentage is slowly becoming more work. So it is a matter of great concern for
2. Zero Click Searches
The second biggest reason Google told Zero Click Searches. Blogging is on the verge of being dead due to Zero Click Searches. Now you must be wondering, what is this Zero Click Searches? So let’s first know this.
You can also call Zero Click Searches No Click Searches. In 2021 users want to know more information in working time. Due to which they do not click on many websites and without clicking any link, they get satisfied with the result they get. There are two reasons for Zero Click Searches which are as follows.
The first reason for Zero Click Searches, such as a user, is to just know what SEO is that he searches on Google and Google shows him some results on Search Engine, so what most users do is that they see the answers in Snippet He is satisfied with that. And without clicking any link, returns are made.
Another reason for Zero Click Searches, such as a user searched on Google, I wanted a leather jacket, Google understood its interest and show the results related to a leather jacket, but the user did some other search by not clicking on any website. I want a black leather jacket Google then understand his interest and show different result this time.
So when the user searched for the first time I wanted a leather jacket, it was not clear what he wanted and so he started searching for another topic without any click.
Due to both these reasons, Zero Click Searches is increasing, and due to which Blogging is becoming dead.
A solution to avoid being Blogging Dead
Are you thinking that Blogging will be dead in the future, then it is wrong for you to think that the field of Blogging is very big and no problem does not have a solution, here I have told you some solutions.
After reading those, you will understand by yourself whether Blogging will be dead in the future or not, let me tell you here the solution to save from being Blogging Dead. Which are as follows;
1.Update Old Content
If you are a blogger, then you should keep changing your content from time to time. Change in content means to change the way of writing content and try to make the content excited and some important things should also be added to it.
Because people get interested in new things with time, if you update your old content according to the time and make it attractive, then traffic on your website also comes good. According to the features launched by Google, you should make changes to your blogging website.
For example; The way we put water in a glass, it becomes in the glass shape and if it is put in the bowl, then its shape adjusts itself, you also have to prepare your blog post in the same way. If you understand this, then forget about being blogging dead.
2. Discover and Google News
Google has recently launched 2 features named Discover and Google News, which is based on the use of mobile phones, Discover is available in Google Chrome for users of Android and iOS devices.
When you log in to Google Account in Chrome and then do whatever search you do, then later on the home page of Google.com you have related posts show from those Searches in Discover below.
Even if there are 0% Click Searches, but this feature of Google helps a lot in getting traffic to your website. Similarly, there is Google News Feature. If you have a news website, then you can submit your website to Google News and bring it to Trending.
This brings good traffic to your website and the ranking of the website also improves. But for this, your content must be on Fresh and Trending Topic and your content should be better than the content of other websites.
For this you need to keep in mind that your content does not match the content of any other website, you have to create quality and unique content, only then Google Bots will include your content in Google News.
3. Create a Brand
If you think about how your blog website will be able to rank on Search Engine Result Pages (SERPs) in the Situation of 0% Click Searches and you feel that Blogging is going to be dead in the future, then you do not need to worry about it.
If you make your website a brand, then by searching on the Visitors Search Engine, Direct can come to your website, which will only result in Traffic Increase on your website because visitors trust more on Brand Websites.
In today’s time, many popular website brands have been created and the number of visitors on them is increasing day by day. Example; In the field of blogging, neilpatel.com and online marketing websites include Flipkart, Amazon, etc.
These are all brand-created websites on which visitors visit by direct search. If you understand this, then you too can make your website a brand.
4. Diversify Your Traffic
A successful blogger is never just dependent on a search engine, he brings traffic to his website from different places. If you want your website to be ranked high on Search Engine Result Pages (SERPs), then you should not remain dependent on Search Engine by just the SEO of the website.
Rather you should bring traffic to your website from outside, you can easily bring traffic to your website from social media platforms because many people use social media platforms.
For example; You can create your account on Facebook, Instagram, YouTube, and other platforms create a business page, and share your website links on it, so that interested visitors can visit your website, which leads to Traffic Increase on your website and Website’s Ranking Improvement.
Is Blogging Dead? What do I believe about this
Do you think Blogging can be dead? If you have read this article completely, then you must have guessed that if Blogging will be dead in the future or not, if you are Confuse. So let me tell you what I believe in this subject.
I think Blogging Future will not be dead because there is a solution to all the problems like in this article you must have read the reasons for Is Blogging Dead and then there are solutions in it.
If you understand these solutions well and blogging keeping them in mind, then there are no chances of being blogging dead.
If you make changes in writing your blog post from time to time, improve unique and fresh content keeping in mind the needs of visitors and make your website brand, then blogging will never be dead. Tell us what you believe in this subject in the comment.
I hope that you have understood this article of mine well, if you have found it a bit helpful, then share it with the needy people.
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