How to do SEO audit We write content only to rank, but how many times have we come to know about how the content we have written is performing in Google. We can find out the performance of our content with the help of a website SEO audit. Is post me we will tell you what is SEO audit and how do we do an SEO audit. So let’s see what is so audit?
- What is SEO Audit?
- Why do website SEO audits?
- Why is it important to conduct SEO audits regularly?
- How to do SEO audit of your website by yourself?
- Delete “Zombie Pages”
- Did you know that different versions of your website can be indexed in Google?
- Check organic traffic
- Improve on-page SEO
- Keyword Rank Tracking
- Analyze Backlinks
- Toxic link
- Fix broken links
- Competitor analysis
- Better material
- Optimize for UX Signals
- Website architecture
- Like duplicate meta tags
- Internal link
- Site audit tool
- Featured snippets
What is SEO Audit?
Before knowing what, how do we do an SEO audit of our website, it is important for us to know what is website What is SEO audit, and after doing it what we will get the final result.
SEO audit is such a process with the help of which we can find out in the bare face of your website how search engine friendly our website is. SEO Audit Let me check your website manually and you will get to know about the areas in which you need to improve your website so that your website performance in search engines can be improved.
There are many SEO audit tools available online using which we can do a website SEO audit.
You can either follow a guide (as you are going through now) for a website SEO audit or you can hire an SEO auditor.
Why do website SEO audits?
Website SEO audit (Search Engine Optimization Audit) is important for many reasons.
First of all, if you do a website SEO audit then you will know in bare of those areas of your website that any problem will occur and you can take some action to rectify it.
And secondly, an SEO audit of your website’s latest developments in Search Marketing keeps me up to date.
Today is post me we will tell you what is website SEO audit, and how we will do a website SEO audit? So let’s see, “How to do an SEO audit of the website”
Why is it important to conduct SEO audits regularly?
As you know, the SEO industry is changing very rapidly.
Important Google ranking factors that are working today may not work after 6 months.
Google makes changes to our ranking algorithms, so if you do an SEO audit you will be updated with the latest algorithms.
That is the reason why we should do an SEO audit of your website on regular basis (twice a year) so that our website is up to date with the latest developments.
How to do SEO audit of your website by yourself?
Finally, now that you have thought about doing a website SEO audit, now we will tell you how you will do a website SEO audit.
Before doing anything on your site, you must, first of all, create a strategy that will help you reach your goal five times.
Audit Me There are many things that we can improve.
All the things that we improve in SEO audit, then there is only one purpose, how do we improve our ranking.
So let’s see the steps of the website SEO audit.
The first thing you have to do in an SEO audit is whether your website is working properly or not. Can you do the work with the help of technical SEO?
It is recommended that you always start with the steps. If your base is not correct then you cannot make your website successful.
Technical Analysis Ham Different Chijon Me Helps Which We Have Categorized Into The Top Given Groups.
As the name suggests, access is linked to Google and the user’s ability to access the website. If your user is not able to access your website then it is a baker to put content on your website.
The first thing you need to do to preserve your accessibility is the robot.txt file and the robot mother tag.
Both of these are very important as they both restrict access to some part of your website.
Sometimes webmasters block one of their pages to disable Google’s access to them.
Isli will have to manually check both the meta tag and the robot.txt file to see if everything is ok.
An XML sitemap is another important aspect of your site, so it is important to note that when creating a sitemap for the Google crawler, make sure that the XML sitemap has been properly generated and submitted to the Google Search Console. For it to be accessed.
Sometimes we delete or relocate the content of our website, in such a way that the crawler is not able to access those links of ours, in such a situation we redirect the crawler to send on the move page.
In these steps as well as in technical analysis, keep in mind that there are only a few links from your home page to the destination page.
The more useful links on your home page, the easier it will be for crawlers to access those web pages.
If your first step has been performed correctly, then now you have to do the indexing work. Accessibility and indexability are both very important for your page to be visible to the user.
Remember that accessibility means that for crawlers to access your website, indexability means that the crawler should be in search engines after accessing the page.
If search engines are not crawling your web pages, then the first thing you need to do is to set up Google Search Console.
“Index Coverage” will show you reports of pages it may not have indexed for some reason.
If you have found any such page here which is blocked, then you should check the usage to check your usage if your robot by your mistake. Blocking with a text file or you have not used tag
If you don’t want any page to be indexed in Google or any other search engine then you can use our page no-index tag.
And if you have blocked such pages then they will remain blocked and Google will not index them and you will get an error showing in webmaster for those pages.
Delete “Zombie Pages”
You will get a list of all the pages that Google has indexed on your site.
It may be that as many index pages as the index are showing in Google, the same page may not be on your website. If this is the case then you are not the only one whose page index shows more than the actual page on the site.
Most sites show pages indexed 50% more than those pages, and additional pages are referred to as “zombie pages”.
In “zombie pages” if you delete it will be to increase the organic traffic of your site.
Google says that more content does not make any website better. And when you delete the “Zombie Pages” page, you do what Google wants you to do.
If you delete the “zombie pages” it tells you to make your SEO audit easier, because the more work pages you have, the more errors your website will have.
Some Common Types of “Zombie Pages”
- Archive page
- Category and Tag Pages (WordPress)
- Search results page
- old press release
- boilerplate material
- Thin content (<50 words)
Check if your site is mobile-friendly
Having your site mobile-friendly is a very important factor in SEO.
Having your site mobile-friendly is important for two reasons.
First, 60% of Google Pay searches are done from mobile devices.
And secondly, Google has started doing its mobile-first algorithm.
It means it happened that Google will now use the mobile version of your site for mobile and desktop search.
So now you are thinking that how do you know whether your site is mobile-friendly or not.
You can use Google’s mobile-friendly testing tool to test your site.
All you have to do is enter your site here.
And you will find out whether Google considers your site as mobile-friendly or not.
Make sure that Google indexes only one version of your website.
Did you know that different versions of your website can be indexed in Google?
Yes, Google indeed indexes multiple versions of a site. Some examples of this are given below.
These are very similar for me and you. But not for Google.
And as long as you do not redirect those pages properly, Google considers those different websites which are not good for the SEO of your site.
To find out whether Google redirects the above-mentioned four versions to the same URL or not, you can check all of them together in the search bar in Google.
If all these versions redirect to the same URL then it is correct and if not then you can redirect it to your site only with the help of 301 redirects.
Check organic traffic
Now is the time to find out how much organic traffic is on your site. To track traffic, go to ‘Google Analytics’.
After that go to Acquisitions >> All Traffic >> Channels.
Now click on the option of “Organic Search”
Here you will know how many organic searches will happen on your website.
Now put the date in your date section as last 6 or 8 months and see if your website traffic is going in the right direction. What is the status?
If your organic traffic is flat then you are not worried, in this step we are just finding out which position is the organic traffic of our site. Your site traffic will improve after the SEO audit.
Improve on-page SEO
After doing the technical audit now your next step is on-page SEO. This is the step you have to deal with the content of your blog or website.
On-page SEO is an important part of SEO audit. The main goal of on-page SEO is the search engine’s solution to your website’s content.
On-Page Optimization I need you to optimize the description of the page titles of your blog. Apart from this, you also have to keep your content SEO friendly.
Along with the internal URL structure, you also have to take care of image SEO. For SEO optimized articles like you can follow the post How to like SEO optimization articles.
If you don’t have enough time to optimize all the pages on your site, there is another option for you.
First of all, identify the 5 most important pages of your site. Containing pages that:-
- Important keywords targeted
- already ranks and has the potential to rank in the top 5
Now follow the steps to optimize your content
- Use short URL
- Use URL for keywords
- Title tag use me keyword
- The first 100 words use keyword
- 5+ add external link add
- Add 5+ Inner Likes
- Use LSI keywords
- Try to publish longer content
Keyword Rank Tracking
Now is the time to track your site’s ranking in search engines.
You will find many rank tracking tools on the internet. But SEMrush is one of the best options.
One of the best options SEMrush all rank tracker tools as it not only helps you Tracks your given keywords, rather it tracks those keywords on your website automatically for which your site is ranking
Backlinks are an important factor in SEO. A backlink is more important for SEO than any other factor.
That’s why you have to analyze your backlink profile to know what type of backlinks are on your site.
For this, you can use any backlink analysis tool like Ahrefs, Majestic SEO, or Moz.
You can analyze your backlinks by entering your home page with these tools.
Check the referring domain and domain authority
Referring domain means how many domains are linked to your website.
You should also check your domain authority. The name of the domain authority you will find a separate tool me separate. In Ahref my domain authority is called domain rating.
Domain authority is based on the quality and of your backlink, how much authority your website has.
To check for toxic links, check the most common anchor text in your link profile.
If you can see branded anchor text like technoven or technoven.co.in then good. But if you’re seeing links with keyword-rich anchor text (like “SEO Blog” and “SEO Training Company”), that’s a sign of a toxic link profile.
If there is a toxic link on your website, then you do not need to worry, Google has denied that it can be removed from its site.
Let us tell you that spammy links are a common thing for any website, so if your website has become spammy then you are not worried, you can easily check and fix website spam score.
Fix broken links
Broken links are not considered good for user experience, so if you have broken links on your website, it hurts your website’s SEO score.
To protect your site from broken links, first of all, find the broken links on your website.
You will find this report in the “Index Report” of Google Search Console.
Here, if you have a Google 404 error in your pages, then it will appear.
Sometimes you delete some pages due to some reason. If this is the case, then don’t worry, Google will stop reporting these pages as broken links.
Use the tool to find broken internal and external links
You can use Ahref to find the broken link or you can also use the free tool Broken Link Check.
Both work fine.
Now is the time to judge your competitors.
To spy on your competitor, you must, first of all, find the best keywords.
You can easily find the best keywords for your competitor with the help of SEMrush.
Or you can also use Ahref for this.
If your competitors are ranking us for keywords then it will be easy for you to rank for those keywords too.
Check the pages that are ranking for these terms
You check the pages that are ranking your term and figure out what these pages have in common.
This way you will know what type of content will work in your niche.
If you took an overview of some of the highest-ranking pages, you could see some similarities between those pages.
Finally, see who is linked to those pages
You can use ahref to do this
Now you see the link pointing to that particular page
This will let me bear the influencers of your below. Can you build your relationship with them?
Let me tell you the first step, if you do not have time to optimize all your content, then you should select some of your important pages and start SEO for them.
Now in this step, you have to edit the content of those selected pages.
Your content quality should be very good to get the top ranking in 2021.
Follow these below tips to improve your content:-
1. Very short introduction
No one considers a long introduction to be an obstacle. Have you kept your introduction short and to the point?
2. Short paragraphs.
No one online says bare paragraph. Old The short paragraph prevents your visitors from moving from your site.
If you keep the paragraphs of your content small in size, then it increases the chance of your visitors staying on your site.
3. Too many subtitles.
Subheader will enhance the readability of your content. Long content visitors with lots of subheadings also understand with ease.
What to try for using too many subheadings in your content.
4. Use Scenes, Images, and Videos
Multimedia is to make your content even more powerful. Along with this, visuals also help people to understand and understand.
If your page logon is easy to understand and understandable, then your users will spend more and more time on your page.
Optimize for UX Signals
If you want to rank in Google then you have to optimize for UX signals. In other words, you have to make your content user happy.
If users are not happy with your content, then it is difficult for you to rank in Google.
RankBrain is Google’s new AI-based algorithm.
Unlike the old algorithm, Google’s new separate RankBrain tracks how users interact with you.
Now you have to optimize for UX signal to rank in Google me.
And when you optimize your content for user signals, Google will boost your site’s ranking.
The architecture of your site is an important factor in SEO. So you should keep the site architecture simple.
There are two reasons to keep the site architecture simple.
first site architecture helps search engines find and index all the pages on your site.
If you keep the architecture of your site complex, then Google will have trouble finding all your pages.
But if your site structure links your pages together, then Google can easily further index all your pages.
The second site architecture is Google telling which pages on your site are the most important.
Generally, the closer your site is to the home page, the more important it is.
Now you are wondering how we should maintain the architecture of our site.
You have to keep the architecture of your site flat. You have to make the architecture of your site such that you do not have to make more than 3 clicks to go to any other page from your home page.
You can use internal links on different pages. You can also add links to the sidebar.
Till the time users reach 3 or fewer clicks on any of your pages, your site is good till the tab.
Like duplicate meta tags
As we know title tag and meta description is an important factor in Google ranking.
If you have duplicate titles and descriptions on your website, then you should fix them as soon as possible.
You can fix duplicate meta in (outdated) Google Search Console with ease.
You can go to Google Search Console Me Search Appearance and then HTML Improvements I will find the duplicate meta of your sitar.
If the list of duplicate meta is an important page then you should rewrite it.
Internal linking is a topic of SEO that not many people pay attention to.
Link your pages to me internally. Link as many of your important pages internally as you can.
This is an important factor to rank high on Google. What is Internal linking will also improve the architecture of your site.
To check internal links on your page, go to Search Traffic → Internal Links. You will see all your internal linked pages here.
Site audit tool
You can also use the Site Audit Tool if you want to audit your website in-depth.
SEMrush is a good site audit tool that is mainly used free how to do keyword research. You can use the in-depth site audit feature of the tool. In addition to being easy to use, Isca Reports is also easy to resolve and take action.
Featured snippets can dramatically increase your site’s organic traffic.
If you want your content featured snippet to come in the spot, then for this you have to follow some guidelines:-
- Your content must be optimized for mobile
- HTTPS must be installed
- Content I need to have a lot of headers (H2 and H3 tags) cha
- Authorization must be created from the resource
- should be short answer questions
That’s all for SEO, now is your term, by following these steps, audit your website SEO and increase your organic traffic.
Hope you have found this article (What is SEO Audit and How We Do SEO Audit) informative. Assuming you have any questions, you can ask us in the comment section.